Having Canon post one of your images to social media is a worthy accolade for any photographer. However, if they do so without crediting the artist, it devalues it somewhat. It's devalued further when your work only comprises half of the image in a re-edited composite. Any value left at this point is then stripped away when the image in question wasn't even taken with a Canon.
If you're into landscape photography, you're probably already familiar with Elia Locardi; plus, he's a bit of a rock star around here with his “Photographing the World” series being very popular. In fact, it was in the Facebook group for tutorial owners that Matteo Callisti brought to Locardi's and Fstoppers' attention that the official Canon Italy Facebook page had posted a very familiar image. The image looked incredibly similar to one taken by Locardi:
Interesting. It's definitely not the same image, but the top half looks almost identical save for the reprocessing. Take a closer look:
It may have been adjusted, but it's the same top half down to the pixel, and I mean that literally, as you can see with this bird/pixel:
It's quite clear it's a composite using Locardi's sky and a few parts of the highest foreground, and the shot used wasn't even taken on a Canon camera: it was taken on a Fujifilm X-T1. To make matters worse for Canon's social media team, the image has been posted on the Instagram accounts for Canon Italy and Canon Spain:
So, the social media team for Canon Italy (and Spain) have posted a composite landscape, half of which was stolen, not taken with a Canon, and not credited anyone involved in the creation of this image. Rough day at the office.
Lead image used with permission of Elia Locardi.