What better way to show that a bottle of ketchup is jam packed full of tomatoey goodness than to create an image that shows just this!
Created as a portfolio piece, this creative advertising image was obviously composited together! All the elements were shot with the same, or very similar lighting setups to maintain consistency throughout the image.
Post production was mainly cleaning (lots of), cutting out and compositing the individual elements together. Particular attention was paid to the join between the tomato slices and the bottle to give a realistic glass cut and some depth to the tomato slices.
Outstanding. If Heinz does not use that photo in an advertising campaign then they are losing out on a great advertising opportunity.