Photographer: Uwe Breitkopf
CG & Post: Mainworks.de
THE NEW INSIGNIA - german engineering at it´s best
With these images our target was to show the new Insignia at locations where it is being designed, engineered and produced.We are presenting the car in an environment, using authentic locations like design studios, engineering labs or production lines as a basis for this imagery.
Using these locations, it is not the idea to show the car in a simple, sober or unemotional way. It will be featured as a premium product at its finest, in the midst of modern, vibrant environments, representing its origin and place of birth. The physical presence of people like designers, engineers and workers were important. People are moving around, partially blurred, while individual characters not ifocused.