Amelia for lululemon

Each lululemon store selects influential fitness professionals in the community to be ambassadors. I've done some work for the Austin, TX stores, including this image.

This shot was made with all natural light, but because the whole environment is pure white, including the wall camera left, there was a lot of bounced soft light. The background was color and tone corrected to even it out and knock down the contrast. It's an entirely white environment, so my edit didn't change that dramatically. I think the lines, curves, and geometry are beautiful, and help lead the eye right to her, while her pose mimics some of the background lines. It's worth nothing that this is a personal edit on the shot, not one I submitted for their use and printing. Their brand imagery if focused on a very unprocessed, realistic look. I chose to place her in a more etherial setting, which I felt was still realistic, but somewhat dreamy.

@calebkerr || www.calebkerr.com