"SKYWALK is part of a series for Selvatica "The Adventure Tribe". Selvatica is a Natural, Adventure park in de middle of the Mexican Jungle in the State of Quintana Roo., near the City of Cancun. For our client we had to develop a series of images to promote not only the activities but also the inspiring and adventurous feeling when you do them.
Amongst others SKYWALK is one of the activities: A treetop rope course circuit, far away enough from ground to make you feel like walking in the air surrounded by the jungle.
You have to know deeply what the experience makes you feel in other to transmit the essence through and image, but not only the feeling also the complete concept of the Brand.
The approach for this series of images was to represent the adventures and emotions through powerful and kind of dreamy scenes, always showing the guest's emotional experience and the activity in it's natural environment.
To Achieve the concept we decide to go for the "levitation way"… due to almost all the activities at Selvatica are "aerial adventures": Rope course, Bungee swing, zip lines, monster ziplines, etc…
For the production we went and shoot our models in studio on white background, using stools, chairs and benches to achieve the levitation effect.
For the background we went to location and decide to shoot in HDR so we could show all the detail in the different scenes. We had to climb, and seek for the best angles for our photos. Some times was a real challenge to get up there with the camera and tripod to do the shots!!
Finally, having our models photos shot in studio, and our backgrounds shot at location, the magic started!.. Using Photoshop we did the composites. Having to say that we spend more time behind a Mac than a Canon! … And yes, I'm a Brand guy. When you decide to go for composites you have to know exactly what you are going to do In studio, In location, in your Mac... and that means you have to know exactly what's going on YOUR MIND." -Felix Hernandez
Model: Shot in studio with two Bowens monolights / with big Octa and strip soft box on white background
Camera: Canon 5D MII / ISO 100, f11, 1/125 / Shot in RAW
Lens: Canon 24-105 mm at 35mm
Process in: Adobe Camera RAW.
Background: Shot on location at Selvatica "The Adventure Tribe"
Camera: Canon 5D MII / ISO 100, f8, three shots for HDR. / Shot in RAW / Using ManfrottoTripod
HDR: process in Photomoatix Pro