Articles written by Felipe Zabala
Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.
At some point of our career, we find ourselves wandering whether we should continue to develop our skills or channel our efforts into broadening our network to capture potential clients. The answer is more complex than just choosing one or the other. But to be able to compare both concepts I think it’s important to understand them well. They are not really the most ambiguous words, yet some ideas gain different connotations according to the situation in which they are used.