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Alejandro (Alex) Martinez
san francisco, CA

Articles written by Alejandro (Alex) Martinez

Photographer Alfie Bowen, Champion Of The Overlooked

Ask 100 photographers what started them to pursue the medium, and you will hear 100 different answers. Follow up that question with what drives each of them to keep pursuing photography, and you again will find 100 different responses.

9 Free Tools To Produce Your Next Photo Shoot

Eventually, as we progress in our commercial photography careers, we will become a part of sizable shoots with producers attached. Your first shoot with an experienced producer will feel like flying first class for the first time; you will never want to go back.

5 of the Best Non-Photography Books That Shaped My Career

From modern-day yogis like Kelly Slater to Tim Ferriss, all have one piece of advice that I will paraphrase here: if you want to excel at your craft, you must always be the student, not a master, and immerse yourself into your discipline at all times.

Zen and the Discipline of Landscape Photography

Landscape photography is not my thing. I use it to exercise the fundamentals and have something to do when I need a break from the family on camping trips, but that's the extent of it for me personally. But I feel for landscape photographers. It's a crowded field in an already crowded profession. It's hard to make your images not look like everyone else's, especially when everyone has access to the same subject matter you do.