Articles written by Markus G

There’s a big trend in the business of weddings. In the old days, when venues had to walk to the bus stop uphill both ways in the snow, they also designed and printed their own wedding brochures. These handouts are given to every couple who comes into the venue. They typically feature some nice photos of the space, sample menu options, and a list of their “preferred vendors.” Lately, venues have started to contract out their brochure design process, and most of them are using the advertising firm Hawthorn Creative. Let's try and figure out if it's worth it for you to advertise in these handouts.

There are a lot of frustrating moments we all experience as photographers. Things we all know like missing that perfect shot by mere seconds, equipment failing just as the sun drops below the horizon, flashes not firing, memory cards corrupting, not booking that big job we quoted… the list goes on and on. I shoot weddings, so when things go wrong they can feel amplified ten-fold. For a long time I was like a sponge for negativity. It soaked into me, and it got under my skin and rattled me. Murphy’s Law used to kick my ass, and I never felt like I could stop it. Then my son was born, and everything changed.

If you are like me, you don’t necessarily dread your annual trip to visit your accountant. Yes, it brings with it some anxiety, but a big part of running a business is knowing what your tax burden will generally be, and preparing for that throughout the year. Even with all the planning, we all know the feeling of being hit with a larger-than-expected tax bill, or a smaller-than-expected refund. That’s why I reached out to Brandon Scott, a fellow professional photographer who spent years as a working CPA in his home state of California.

Allow me to be the first to ask the question. Are we really worth it? Now, don’t get me wrong. I come from an economics background. I understand price equilibrium. Pour me a large blonde roast with cream, and whisper me sweet nothings about Adam Smith all day. Leave all that behind for a second. I’m talking on a more philosophical level. Are we really worth the money we charge?

Life is busy… I get it. Between weddings, engagements, meetings, phone calls, and the seemingly never ending hours of toil spent in the Lightroom develop module it can be very easy to let things go. It starts small at first. You forget to send that album to print, or you forget to listen to that voicemail from yesterday morning. Slowly, it seeps further into your workflow, until you suddenly realize you haven’t cleared out your inbox in three days.