From selling belts out his van to inventing one of the most popular cameras of our day – it must be surreal for GoPro founder Nick Woodman to look back at his companies growth. Not only is GoPro the go-to for the filmmaking community, but Woodman has successfully spread into a much wider market. In the same way that the iPhone has spawned an entirely new generation of photographers, GoPro has empowered athletes to become their own camera men.
Articles written by Dave Wallace
These days, it’s all too easy to get caught up in the advertising hype surrounding a new cinema product. All it takes is a slick promo video and clever marketing for companies to set the Internet ablaze. As the hype and expectations build, words like “game-changer” and “revolutionary” are thrown into the mix.
When you ask most filmmakers what their next purchase is, you'll like hear an answer like "A new camera body, some lenses and better audio gear". It's always easy (and fun) to lust over new and expensive gear, but often we forget to buy the little things that make our life on set much less stressful. Although these tools are extremely affordable, they will often be the ones that make you a hero on set. Here are some tools that every filmmaker should have in their gear bag:
One of RED digital cinema’s biggest strengths is building up hype around an upcoming product. The company is praised as innovators by the film community, for building cameras like the Epic and Scarlet. When other companies were content with 1080p, RED was building cameras with 4 times the resolution. Years later, RED users can’t help but chuckle as companies like Sony are developing 4k televisions – technology that RED’s competition once thought to be excessive.
In the last few years, video-sharing sites like YouTube have become a marketer’s best friend.
These sites offer the opportunity to disguise advertisements as pure entertainment. As more people recognize the marketing opportunity, getting exposure becomes more difficult. Video producers are constantly scrambling to stay relevant and unique.
When calling ourselves artists, we also inherently accept the title of “story teller”. We each use different mediums, but our goals are ultimately the same: Creating memorable and engaging content. We use art to tell stories in beautiful and unique ways, which in turn helps connect us together.
In the past year, we've seen some pretty amazing advancements in camera/drone technology. Quadcopters like the DJI Phantom are incredibly affordable and seem very easy for anyone to master. When shooting a commercial earlier this year, I had a similar mentality. "Why don't I buy a cheap quadcopter and strap a GoPro to it. How hard can it be?"
As it turns out, even small drones can be used with disastrous results.
“Dress for the job you want, not the job you have”. I’m sure we’ve all heard this saying at one point in our lives. Even though I never took the advice (In your face Mom!) it can easily be reworked into something I firmly believe. “Film for the job you want, not the job you have”.