Kodak Makes a Comeback with Winning Film Features at the Cannes Film Festival
Kodak made big waves at this year's Cannes Festival announcing 12 features shot on Kodak film. Including Olivier Assayas’s film "Personal Shopper" staring actress Kristen Stewart, where he took home the award for Best Director and was given lengthy five minute standing ovation. This was a huge milestone for Kodak since the rise of digital technology combined with the ability to shoot 4K footage film looked to be a medium of the past. Kodak defied the odds and not only secured film as a viable creative choice, but has rebranded themselves into a thriving film market once again.