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Jack Alexander
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Articles written by Jack Alexander

16-Year-Old Brooklyn Beckham Is the Official Photographer Behind the New Burberry Campaign
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With his brother, Romeo, the face of numerous Burberry campaigns, Brooklyn Beckham has now been spotted working on the other side of the camera for the famous fashion house. The teen, who last year was reportedly working in a West London coffee shop for £2.68 an hour, is the official photographer behind Burberry’s latest fragrance campaign, entitled "This Is Brit."

The Reality of Working as a Behind-the-Scenes Photographer
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Working as a behind-the-scenes or “stills” photographer is an entirely different experience to most usual photography jobs. As photographers we naturally tend to take charge of the creative direction, and are used to getting our own way. Working BTS requires you to work within different dynamics, not least of which involves being surrounded by other creatives, each with their own opinions and ideas. Here are some of the best and worst things you can expect whilst shooting behind-the-scenes.

A Photographer's Guide to Email Etiquette
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Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape. Here are many of the things I’ve learned through dealing with a multitude of different clients, including how best to address and engage with those with whom you’re doing business.

Why You Should Learn to Appreciate Your Own Photographic Style (and Stop Comparing it to Others)
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Being involved in any creative industry usually guarantees one thing: we’re never happy with the work we produce. At least not for long. We’re constantly striving to better ourselves and the work we’re putting out. And in the age of the internet, we’re consuming more images from other photographers than ever, meaning that it’s all too easy to compare our work to that of our peers. For years I questioned my own shooting style, but here’s why I believe you should learn to love your photographic approach just the way it is.

Why It's Important To Have a Good Website
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In the creative world, constant advancements in technology mean we have to keep up or risk being left behind. Clients looking to hire a photographer no longer seem to seek proof of physical qualifications, but rather insist on browsing a website of our previous work. Here’s why it’s important to have your own website, how I’ve found it best to organise your work, and what you can do to make it as appealing as possible to prospective clients.

Simple Techniques To Stay Inspired When Shooting Portraits
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If, like me, you've found your niche within photography and now shoot a lot of similar projects, it's easy to fall into the trap of sticking with what you know. Here are some of the things I find helpful in staying inspired when shooting portraits.

Why I Think All Creatives Should Consider Working for Free More Often
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Let me set the scene: I’m a 24 year-old photographer based in London. I specialize in portraits with actors, models, and musicians and I started freelancing almost three years ago. I didn’t know what to expect when I first started working in the creative industry, but I soon learned the extent of how many jobs are expected for absolutely no payment in return. But is it really all that bad? Speaking honestly, I don’t think so. Here’s why I think we should stop complaining and, within reason, keep saying "yes" to more free projects.

Creative Spotlight: We Chat to Photographer Nirrimi Firebrace
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Each month I will be featuring and chatting to a different creative. My first is Nirrimi Firebrace, a photographer known for her intimate approach to taking portraits. She's been a name on the lips of many creatives for the better part of a decade, paving the way for the next generation of young photographers. Here, I spoke with Nirrimi about her inspirations, shooting style, and future plans.

How Social Media Is Changing the Creative Industry
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The rise of social media over the past few years is undeniable. It’s come to shape our habits and behavioral patterns, as well as redefine social norms. So, it’s inevitable that the creative industry has been influenced too; but in a world where our brand’s worth is often dictated by our follower count, just how important is mastering social media to any creative trying to make it in the industry in 2015?

Top Tips for Taking Portraits
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As a self-taught photographer, I’m an advocate of learning through doing. I didn’t study it, but I can imagine that reading all the Photography 101 books that are available still wouldn't prepare you for actually being on a set, with a model standing in front of you, and a team awaiting your creative direction. In my journey, experience has meant everything. Here are some of the things I’ve learned over the years that may help when shooting your own portraits.

What It's Really Like Being a Freelance Photographer
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It’s been almost 3 years since I moved to London to pursue photography as a career. I’ve learnt that there are many misconceptions about those who take photos for a living - so here I’m setting the record straight about what day-to-day life is really like for a portrait photographer in one of the world’s biggest cities.