16-Year-Old Brooklyn Beckham Is the Official Photographer Behind the New Burberry Campaign

16-Year-Old Brooklyn Beckham Is the Official Photographer Behind the New Burberry Campaign

With his brother, Romeo, the face of numerous Burberry campaigns, Brooklyn Beckham has now been spotted working on the other side of the camera for the famous fashion house. The teen, who last year was reportedly working in a West London coffee shop for £2.68 an hour, is the official photographer behind Burberry’s latest fragrance campaign, entitled "This Is Brit."

https://www.instagram.com/p/BBIvWuAxbBq/?taken-by=brooklynbeckham

In a move that is sure to divide opinion, the 16 year old has been entrusted with leading the latest campaign, something he announced last week on Instagram. Having only revealed his passion for photography as recently as last year, Brooklyn posted about his excitement to shoot the ad alongside a black and white photo of himself with a camera.

https://www.instagram.com/p/BBH7QphRbIU/?taken-by=brooklynbeckham

Shooting with a team in London’s backstreets, the son of David and Victoria Beckham favoured a Guerilla-style approach with minimal equipment.

The shoot was also streamed live across Burberry’s Instagram and Snapchat accounts, including several previews of the final results:

What are your thoughts? Is this an insult to photographers who have been perfecting their skills for years? Or as someone with close personal connections to the brand, is Brooklyn the natural choice? Let us know in the comments!

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42 Comments

Michael Comeau's picture

Well, when I was 14, I got a job in a restaurant because my Mom knew the manager.

In all seriousness, photographers are going to bitch and moan like crazy about this, but it's pointless.

There will always be people with easy access to great opportunities.

This has been going on in every industry since the beginning of time.

Casey Morton's picture

Why shouldn't he receive the job? If he gets the job done, then I don't see any problem with it at all.

David Vaughn's picture

I think it's because it seems to be a PR stunt over a legitimate professional venture.

If it makes Burberry money then kudos, since that's the name of the game and it's gotten articles written about it, but otherwise it just feels like another celebrity getting opportunities because of their celebrity.

Part of me realizes it's just smart business. Another part of me thinks this just minimizes the public's perception of the hard work required in this profession.

But the truth is that it's basically a benign non-story. This has been happening since forever. It's not a special case.

Casey Morton's picture

Yeah I agree about the publicity stunt actually. You make a good point there. I just wish I had those connections!

I reckon Burberry is taking advantage of a potentially good outcome, instead of merely playing on a marketing stunt. I mean, the photos are not bad and the brand has quite a reputation to protect.

Naturally, they will exploit the fact that the collection's artist is a 16 year old. But still, they ought to have a very clear art direction carefully laid out and, I'd risk saying, quite a support/editing team to assist the kid if need be.

But a stunt merely for a stunt, I doubt it.

Brandon Ericksen's picture

If the Kid has skills, then I say congrats. Shots look good to me *laughs*

Nick Dors's picture

What's wrong with it? Captured the typical London style if you ask me..

Terry Henson's picture

Check his Instagram.....not a single worthy photo before this shoot. In other words he had high dollar "assistance"

"Is this an insult to photographers who have been perfecting their skills for years?" Perfecting something will always fall short of doing something!!! Kids got close ties, that helps, he also has great social media presence of 5.9 million people, bigger plus, and looks like his work gets the job done. Kids killing it and doing something right, good for him and sure this wont be the last home run.

Dan Howell's picture

What is missed in all of the coverage I have seen is that the casting and more importantly the styling is likely handled by extremely experienced people. Also there was likely art direction either present or influential with preproduction, concept, scouting. Similarly there probably an assistant with considerably more experience than the photographer. They could have virtually created a shoot that only needed a trigger puller and I think the results show it. They are more about casting and styling, certainly not vision. Burberry was buying headlines and instagram followers, not photos.

I'm still skeptical about the value in instagram followers

Chris Adval's picture

They're using his social media presence from the sounds of it now, from your explanation, and it makes sense totally, the brand is very smart for deciding a photographer who has 5.9million followers, its a no brainer, especially if he does a decent job without a team of experienced professionals. Even if the images were not professional looking, they'd still get tons of eyes on their product and brand... but the photographer was good enough and had the huge deciding factor of a social following.

Terry Henson's picture

Check his Instagram.....kinda shite mate lol

Lane Shurtleff's picture

I agree with both Dan & Chris's comments. Also, with all the experienced "help" he received during the shoot, I'm sure his pay for his work was FAR below what Burberry would've paid an experienced fashion photographer. This was totally about Burberry using celebrity to get free advertising and promotion.

Lane S. is spot on. They're leveraging his social media following. The majority of his Instagram followers are most likely in Burberry's demographic. It doesn't matter how good or bad his stream is. In advertising it's about your demo and how many eyes in that demo are going to see your brand. Was he paid? Even if paid a decent rate, Burberry is still getting a bargain. Brands pay 10s of thousands for magazine ads with much fewer viewers. Even if only a third of his audience sees the images, it's a bargain.

Pete O'Brien's picture

Credit to him. He's had a camera in hand for sometime now, so if he's practicing every week and he so happens to have the contacts, great. Amazing opportunity and we'll hopefully see him grow. It won't hurt to see Photography have an internationally recognisable face, who know how that will benefit the industry for the established and the aspiring.

Tyler Newcomb's picture

Good for him, but not something to get upset about. 16 year old Tyler Newcomb shoots photos for a rock climbing gym. It's mostly because I was most enthusiastic about the gym and the content, and I have better than average photos. I think this is kinda the same case. His photos aren't ground breaking, but they are better than most people can do, and he knows people and likes photography. Only difference is hw knows more people and more powerful people than I do.

Nick Pecori's picture

This is very similar to Michael Jordan's son, Marcus, who is now in fashion and working with Air Jordan. Marcus gave basketball a shot just like Brooklyn did with football. But both sons are now finding interest in the art & fashion world. They grew up around it because of both of their father's success in endorsements and advertising, so they're naturally drawn to it. Best of luck to the kid, it's who you know.

Chris Adval's picture

We don't know if he did well or not, I'm sure he had tons of people helping which can make a weak or inexperienced photographer look fantastic. Great models (provided for the photographer), makeup artist, hair stylists, location scouters, retouchers, and from the looks of it who knows he may have this is or not, but I think he did, and simply just showed up with his camera/lenses and shot. To get that luxury you gotta prove yourself to a ton of people/industry and such, with great reputation before they invest such teams into you and your production. Doubt he set it up all on his own. And I'm not digging on him, he knew the right people at the right time, which sucks for everyone else who didn't get that luck. Yea some may say it was all skill, but it wasn't photography skills, its networking/people skills that got him there, which many will say its now part of a photographer's vital business skills. And I congratulate him for those skills and perfecting them, no age is required, just practice.

You know, I just took a gander and his IG feed and none of his pictures reaches the post processing quality of the ones shown here. I think he had a lot of help doing this shoot and Burberry is riding his famous last name into the headlines. He's a lucky kid.

Vladimir Byazrov's picture

Obviously Burberry shamelessly using his parent's fame to promote their overpriced sht, When things like this happen in Russia, it doesn't feel too wrong because Russia is a medieval country where all good opportunities go to privileged kids. But Westerners should know better.

Patrick Melon's picture

after reading tommy's comment, i checked it out and have to completely agree with his position that the photographer's other images on his IG account have no value that comes even close to what happened with this burberry shoot. if the talent is there then once again who is anyone to say that someone doesn't deserve such an amazing opportunity. i wouldn't be selfish enough to say that i should have done this but i know of many other 16 and younger photographers with large social media followings that consistently post some of the most amazing work i have ever seen. so yes, i do see this as somewhat of a slight to serious talented photographers, and i'm not even talking about the ones that spent 'years perfecting their craft' as the author postulates. just people that make better work generally.

Joakim Drake's picture

This is sort of the same argument with models vs celebrities. Why should the celebrities get covers but not the perfect looking models?

Or maybe why does the singers in boybands suck at singing, but still get fame. But the background singers with their perfect voice who basically do voice over for them remain in the shadows? I could go on and on ;)

Nick Dors's picture

I like the shots and style. Think Brooklyn got massively assisted, but still..

Dave Kavanagh's picture

I'm sure nepotism played a big part in him being selected but then again it looks like he did a decent job, so why not.

Nick Pandev's picture

I do not mind and especially if he did good job...but on the other hand things go in direction where whoever has more followers gets the job:) and depending on the product - the add campaign has wider and bigger impact.

Anonymous's picture

well, it's both side profit.

Compared to his other stuff it seems like he didn't do much more than push the shutter here, but as far as him getting the gig in itself, nothing new there.

Drew Pluta's picture

Wow such a huge blind spot in the commenters! This is about the gutting of professional positions across the board. He got the job because of 2 factors. His "it" kid pedigree and his social media numbers (thanks to the former.) This is happening in virtually every industry. Lazy and incompetent marketers are looking blindly a social as the #1 factor in hiring. Skills are maybe somewhere in the mix sometimes. It's an attack on the identity of the working class. It isn't good enough anymore to be skilled. The elite are coming for your high status working class credentials so that they can appear to be "normal" and worthy of respect.

user-88324's picture

This is absolutely the smartest post I've ever seen on a photography related website. TOTAL RESPECT!!!!!

(just a head's up for those that are unfamiliar): Pierre Bourdieu, a french sociologist, wrote a book on photography where he described how the lack of respect for form and craftsmanship meant that professional photographers were mostly made of up people from privileged social backgrounds. People from the lower social backgrounds need a merit based foundation in order to compete or else they lose to the upper classes simply because they don't have the social connections. The bottom line is that any photographer from a working class type of background MUST defend form and craftsmanship in the profession otherwise he will lose out to pathetic hacks like this Beckham kid.

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