Articles written by Andy Lassiter

January 24, 2016 by Andy Lassiter

Making a Surf Edit: Takeaway Tips From a Homegrown Video Production

How many of us picked up our first camera because it was a way to make a buck? For most videographers, the hustle of media production work gradually evolved from a passion for filming into a business formula based on our strengths, reputation, and market necessity, but fun was the kickstarter.

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I built my first website before I could drive a car, learning HTML and creating web-based designs in the days of Netscape Navigator and 14.4k modems. That interest in visual art led me to study darkroom photography and graphic design, ultimately pursuing a degree in Marketing and Mass Media from the College of Charleston in 2005. My design experience includes large web projects, print graphics, packaging, major brand rollouts, and e-commerce platforms.

Strong visual appeal is just the beginning of an effective marketing program. Responsive design, site analytics, SEO and a comprehensive long-term marketing plan are all requirements of a strong web presence in today's era. In short, today’s designers must wear a lot of hats. Fortunately, I love hats!

A whiz in all things Adobe with a passion for filming, directing, and editing, I am equally comfortable working as a steadi-cam and jib operator with a truckload of equipment as I am with a single, simple shot. Understanding the power of today's dynamic cameras leads to the high-end production value that I take pride in.

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