It is fair to say GoPro have been struggling in recent years. Will their latest device, the GoPro Fusion, restore them to their former glory?
Like so many others, I have been a GoPro fan since they first brought out their HERO range of cameras, way back in 2006. I loved the way they just seemed to work. Sure the two-button menu system was just awful and the software was full of bugs. But the cameras were small, lightweight, and tough enough you could pretty take them anywhere. Back then, GoPro was just killing it, so it was no wonder their products flew off the shelves all over the world. For a while it was as though they had a license to print money.
But thanks to the cut-throat world of the tech industry, it was never going to be long until other camera companies were on their heels, eating away at their market lead. Suddenly the action-cam market was jam-packed with a host of new competitors, offering alternatives which were not only cheaper, but, crucially, also a lot better. Seemingly overnight, GoPro found themselves playing second fiddle in a sector they pretty much single-handedly invented themselves. The result was a torrid couple of years for the California-based camera company, during which time the intense pressure to score another hit product caused them to rush new devices to the market before they were fully ready, and with disastrous results (looking at you, GoPro Karma).
It is against this backdrop that the company has released the GoPro Fusion, a 360-degree action camera which they hope will revive their good fortune. The question is, do they finally have the hit they have been so eagerly searching for, or have they once again rushed out a product not quite ready to release? This is the question Tony Northrup sought to answer in his detailed real-world review as he took the Fusion to document his recent trip to Morocco.
The video he captured with the Fusion was certainly impressive, but was it impressive enough?