In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures.
IMGembed is a new service designed to help photographers with attribution, tracking and monetizing the online usage of their images. Launched in beta at last years SXSW to an overwhelming response, today IMGembed is rolling out their official version 1.0! Could this be the future of ethical online image use?
Redesigned for scaling and performance
Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system.
Our dreams are often wildly confusing with imagery many of us don't understand and memories which seem to fade the instant our eyes open. Photographer Nicolas Bruno suffers from a condition called sleep paralysis which keeps him in a halfway state between being asleep and being awake. Through his incredible and haunting images Nicolas Bruno recreates the experiences from his dreamscape.
Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day.
Perhaps police stations should consider issuing model release forms along with standard booking procedure, as it appears a mother of four who was arrested for a DUI back in 2010 is now suing a background check website for illegally using her mugshot. The woman claims countless websites have branded her a "hot convict" and have destroyed her peace of mind.
They are out there. Lurking in the shadows and deep recesses of the internet where common sense is not welcome and logic has yet to be invented. I am speaking of course about every small business owner’s worst nightmare. The potential client that has no potential. Nothing I had encountered before could prepare me for the hilarious email I received one fine Monday morning.
As far as digital products from Pentax go, the 645D Medium Format has always been the king of the hill for the company. Fans of Pentax, such as myself, have been anxiously awaiting an update to the original digital medium format offering from Pentax which was released nearly 4 years ago in 2010.
I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images.
A while ago we wrote about the Kickstarter project aimed at bringing the historic Petzval Lens to modern day 35mm DSLRs. Shortly after another Kickstarter was launched to bring this Petzval to the medium format crowd. While off the shelf options such as these can appeal to the masses there remain a few inventive photographers such as Dr.
Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals.
There are many hurdles that a new photographer tries to overcome early in his or her career, one of which is simply that we don’t have the funding and massive budgets that some of our more well established peers might have. When it comes to choosing a location for our photo shoots we often find ourselves restricted. Here are 7 places you can shoot on a budget!
A group of conservators restoring one of the century old supply depots established by Robert Falcon Scott during his expedition to the South Pole found more than they bargained for. In the corner of one of the huts lay a solid block of ice containing 22 negatives that have been quite well preserved for an entire century.
Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!
In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!
What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense.
Welcome back to our series on pricing your commercial photography. A few weeks ago we released Part 1 of the series which explored the benefits and pitfalls of working for free.
Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.
There are an endless amount of options to help organize your daily tasks. Whether you are a working professional or simply a procrastinator, we have all felt the suffocating feeling of projects as they slowly begin to pile up. Some folks might be lucky enough to inherit a photographic memory or super human organizational skills, but if you are like me, you possess neither of those.
Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work.
Keeping your models and clients happy on set is vital to creating images that evoke the full range of emotion. Part of your job as a photographer is to bring everyone on set to a mind space that is calm and comfortable. Here are a few tips on how you can play the good host.
Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.
As a fellow commercial photographer I know that clients come to us for consistency and reliability. They hire us because when they are spending the big bucks on advertising campaigns they don’t want to leave things up to chance. It is part of our job to deliver the end product on time and free of flaws, but even a professional at the top of their game still battles with human error.
You've all seen these images. It's the knob-and-hanger set up that has become the signature style for many kids retail sites such as Zulily. What you do not see, however, are all the tools that go into creating these minimalist images.
There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us.
There have been many books written on the subject of face anatomy and how it impacts not only our perception of someone but our reaction to them as well. There are features we deem as authoritative, feminine, funny, somber, and so on.
