In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.
You read that right. Marc Jacobs is abandoning the traditional route of casting models through an agency for his upcoming Fall 2014 ad campaign. Instead the designer has taken to Twitter in an effort to find a new face for his brand among the social media masses.
The rules are simple. Upload a photo to Twitter, tag it with #CastMeMarc, opt into the Terms and Conditions, and enter the contest. As expected the internet is buzzing about the new campaign and the Twitter sphere has exploded with submissions. We have all seen the meme:
Well it appears this may soon be a legitimate claim. Time will tell whether this is a one time stunt or a casting process other designers will choose to emulate. One thing is certain Marc Jacobs is at the forefront of utilizing social media to its full potential for brand interaction. Certainly one to watch for the latest trends in fashion and now in social media as well.
Oh, and in case Marc should see this #CastMeMarc. Or better yet #LetMeShootItMarc.