Articles from Design Aglow

Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder.

When you think of branding, you might think of the basics: a fantastic logo, a clever tagline, a carefully chosen color palette. But in reality, branding goes way beyond your marketing “stuff” -- it’s the emotional connection you create with your clients, from the first time they stumble across your images to the day they walk away with their elegantly packaged keepsakes.