Mikko Ovaska's picture

Papu Design SS16 - Where is my treasure?

Promotional release video for Finnish ecological children's clothing brand Papu Design for their 2016 spring/summer collection called "Where's My Treasure?".

// You know how it is in their party.
In a second everything is a sweet mess.
Popcorns everywhere, cake in the juice mug.
Sticky hands and deafening noise of laughing and giggling...
Wild running around. Someone is dancing on the table.
"Be quiet, calm down", you think.
But they love it that way. They really love it!
Shouldn't we love too?

"Where is my treasure?" is a tribute to little adventures and treasure hunters, to their frankness, craziness and adorable ability to let go.

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