Elinchrom has been the brand of choice for years many Europeans and Australians photographers alike. They are cheaper than Profoto or Broncolor, offer a good range of modifiers and – unlike Paul C. Buff – have service centers outside of the USA. To many photographers they also have been a great way to get into studio photography before moving up to Broncolor or Profoto. With the Elinchrom ELC Pro HD, it seems like the brand wants to change that and offer a higher-...
With the recent announcement of the Profoto B2, Elinchrom's position in the ultra-portrable strobe pack market was somewhat overshadowed as the former exceeded the Elinchrom Quadra Hybrid in many aspects. Not to be outdone, Elinchrom has now announced the release of its next generation on-location pack and head kit known as the ELB 400.
Leave it to the same university that would probably save our world from an apocalypse to, until that need arises, create better, smaller lenses. Harvard’s School for Engineering and Applied Sciences (SEAS) recently expanded on a previous design for flat optics by adding nano silicone antennae that actually bend the light. The result is an incredibly thin and completely flat glass lens capable of the same light bending properties as our current lenses, but with virtually zero chromatic aberration.
Morgan Maassen is a blossoming surf photographer with many notable photography achievements under his belt at the ripe and youthful age of 24 years old. Already nailing covers for some of the industry's most recognizable magazines, Maassen has made a name for himself and his unique photographic style in the surfing world. Maassen's work often borders the line between an ethereal, dreamlike universe and a sharp contrasted reality of life on the water. Fstoppers had an opportunity to sit down with Maassen and ask him a few questions about how he got to where he is, what inspires him, and how he approaches underwater photography on a daily basis.
How do you move beyond using someone else's actions and presets to tone your images? It’s a lot simpler than you’d think. There are so many different ways to achieve similar results in post-production, and having so many options can be extremely intimidating when you’re just learning how to edit. This is the reason that many photographers will rely on actions and presets to “color grade” and tone their images when they are first starting off.
Four new full-frame E-mount lenses have been announced by Sony which include a 35mm f/1.4, 90mm f/2.8 Macro, 24–240mm f/3.5–6.3, and 28mm f/2. In addition to these lenses, two lens converters were also unveiled for the newly announced FE 28mm, turning it into either a 21mm f/2.8 ultra-wide or a 16mm f/3.5 fisheye. Along with the announcement comes software updates for many of the current FE lenses on the market which will shorten start-up time on E-mount cameras.
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining. Enter, the Photo Brigade, one of the best tools I've come across in months for those looking to sustain their photography business.
We have all come across terribly staged stock images in our careers, and I always cringe when searching simple keywords like "business" on sites like Getty or iStock. It comes with great pleasure to find Getty Images and Fox partnered up to create one of the funniest publicity stunts in preparation for the release of Vince Vaughn's new movie "Unfinished Business." Including cast members Vince Vaughn, Tom Wilkinson, Dave Franco, and others, the shots involve fake laughs and poorly photoshopped faces in each and every photo.
Alexis Cuarezma is back again sharing the "hows" and "whys" behind one of his latest shoots: fitness portraits of IFBB bikini professional Ashley Pfaff. He has graciously included a very in-depth video where he explains how he set out to accomplish these shots, and he also provided his mood board, gear list, and lighting diagrams along with extensive commentary on the "whys" and "hows" of it all. You absolutely don't want to miss any of what he has to say! Start with the video and then dive in below!
There is currently a scam running rampant throughout the photography community and it has damaged countless reputable businesses already. The scam usually perpetuates from your contact form or direct email if listed on your website. Hopefully you won’t encounter this at all, but if you do here are some steps to protect yourself.
YouTubers The Slow Mo Guys have produced some really fun and lovely footage over the past couple years. Whether they're filming paint on a speaker, a fire breather, or firing a pistol underwater at 27,000 FPS, these guys know how to create some beautiful and beautifully hilarious videos. This time they've shot ink being dropped in water at 1,000 FPS, in luscious 4K, and have ended up with some pretty amazing results.
Announced this morning at the opening of WPPI, was the new Echelon collection from LowePro. The Echelon collection is designed to blend form with function to create some of the best, and most stylistic bags available for photographers. Not only am I able to announce the new series, over the last few weeks, I’ve had the opportunity to try these new bags out.
In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio. He has found that in a world of modern digital portfolios, these printed books allow prospective clients to not only have something that they can take home and remember his work by, but it even easily fits in their pockets! Jones shares his thoughts on the benefits of having a pocket portfolio below.
Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.
Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.