A Glimpse Of Shooting Commercial Ads With Hot Lights

I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.