In the age of digital portfolios and online presence, photographers need to go beyond stunning visuals to truly connect with their audience and secure bookings. Building a strong social media strategy, particularly on Instagram, is crucial to showcase your work, establish your brand, and attract potential clients.
Coming to you from Taylor Jackson, this practical video features a conversation with Angela Shae, a social media expert and founder of Social Templates. Shae, a former photographer herself, understands the challenges photographers face in navigating the ever-evolving world of social media. The discussion dives into the importance of consistent engagement, embracing new features like Instagram Reels, and creating content that resonates with your target audience.
Shae emphasizes the significance of "showing your human side" and building a relationship with your followers. She illustrates this with a compelling example: a bride following three photographers with equally impressive portfolios. The photographer who actively engages with their audience through stories, behind-the-scenes glimpses, and client experiences is more likely to be chosen, as they have already established a connection and built trust. The conversation further explores practical strategies, such as offering valuable resources like location guides or outfit recommendations, through which photographers can initiate contact and nurture leads through personalized interactions. Finally, the video addresses the importance of capturing high-quality behind-the-scenes footage. Shay suggests delegating this task to a second shooter or utilizing tools like a camera attachment or a DJI Osmo Pocket 3 to create smooth and professional-looking content.
Check out the video above for the full rundown.
