Fuji Lenses Outselling Nikon Glass in Rebate Battle

Fuji Lenses Outselling Nikon Glass in Rebate Battle

Over the weekend Nikon announced new lens rebates for several popular lenses, but according to numbers we received this morning, Fuji is crushing Nikon in sales numbers, with hundreds more Fuji sold so far today than Nikon. The most popular lenses? The 27mm f/2.8, the 23mm f/1.4 and the 55-200mm f/3.5-4.8.

You can take a look at all the available lenses for both Fuji and Nikon here, but what do you think this means for camera makers, if anything?

Fuji camera bodies are also on discount right now. Check those out if you're in the market for a new body.

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Jaron Schneider is an Fstoppers Contributor and an internationally published writer and cinematographer from San Francisco, California. His clients include Maurice Lacroix, HD Supply, SmugMug, the USAF Thunderbirds and a host of industry professionals.

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12 Comments

The Fuji rebates are a substantially better deal, most are over 20% off with some as high as 55% off. Nikon, comparatively, has most in the 14-18% range.

And Fuji is doing that with their best lenses, Nikon puts it on lenses that are not usually very popar.

also isn't that comparing apple and oranges.... it's not like sigma's nikon mount is outselling nikon glass with similar rebates

Slightly different. Two different body companies (Fuji and Nikon) who also produce lenses only for themselves have rebates at exactly the same time for only their systems. Sigma isn't producing ILC bodies and a bunch of lenses ONLY for those bodies, so your example is like comparing apples to oranges, but not mine.

I don't even bother reading Canikon Rumors anymore. There's nothing exciting in either lineup or their roadmaps. As a result, a heck of a lot of money is flowing from Canikon into both Fuji XF and Sony FE. Photogs are realizing they don't all that weight to get quality shots anymore.

It'll be very interesting how the AF performs on the X-T1. The A7 twins can't handle action shots and they're as loud as a hammer strike. If the X-T1 doesn't wake the dead and can focus on moderate action, I'll be very happy to dump Canon.

Even though this doesn't really matter much, if you shoot X you need to buy X. That aside, Fuji is on a roll. I think the XT1 is going to be a roaring success, and create even more lens sales for them.

Just curious how you know this info on Fuji outselling over the weekend. All your links point to BH or are internal.

OH NOES, NIKON IZ GO BANKQURUPTS

You have to also know that the Nikon had have been around for a while and there already many Nikon owners. With Fuji entering the market strong there are still many new owners of Fuji cameras. So it is normal to see this tread if true since Fuji released some of its lenses less than a year ago.

It makes sense that they are selling more – it's a new system. People have Nikon lenses already and will use them even if they buy a new camera chances are they have the lenses. The fuji system is all new, people don't have a backlog of lenses to use or quite as many second hand options. This is a pointless article discussed to get people to click through to shops which fStoppers no doubt gets some kind of kick back from.

Actually that means that Nikon users are the more serious type of photographer which can't so easily be lured into a mindless and rash purchase. It's common wisdom that less demanding consumers can easily be tempted with rebates.

I personally purchased the Fuji 23MM F1.4 It's a fantastic lens. One of the reasons I think they are outselling Nikon is simply due to the price. You Fuji 23MM F1.4 ($750) Nikon equivalent would be the Nikon 35MM F1.4 at ~$1600. With rave reviews on how Fuji is performing and the build quality of their lenses, it's a no brainer that their sales are dominating.