Jony Ive Leica M to be Auctioned for RED
Designed by Apple’s Jony Ive and designer Marc Newson, Leica’s one-of-a-kind M for RED will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria. The hallmark of Ive design is on display with the rounded anodized aluminum outer shell and machined aluminum body. The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron M 50mm f/2 ASPH lens.
An article in the November Vanity Fair details the design partnership forged between Ive and Newson in the design of the camera and a desk manufactured by Neal Feay Studio. In the creation of the camera, 561 models and nearly 1000 prototype parts were made with 55 engineers at work for a total of 2,149 hours. Ives commented to Vanity Fair writer Paul Goldberger that he posits the camera could fetch as much as $6 million at auction. You can read the press release and see more images of the camera on Leica’s Google+ page.