The Splice Boys Direct A Bullet Time Commercial For Land Rover
Since the release of The Matrix over a decade ago, we’ve all seen the incredible “Bullet Time” segments done by many different people, including an incredible surfing video using the technique, but something I’ve never seen before is this technique used on something as large as a car. The Splice Boys, a team comprised of Richard Kendall and Tom Brandon created this massive camera moves using dozens of cameras all rigged to go off at specific intervals.
The shoot was a tough one, taking almost 10 hours to set up some shots in freezing cold weather on the tops of mountains or getting nearly burned to a crisp in the desert, but it came together well and I think that the finished product is absolutely beautiful.
So what do you think? Is the effect overdone? or have The Splice Boys come up with a new and interesting way of using a well known technique? Let us know in the comments below!