Filmmaker Creates Awesome Car Commercial For His Used '96 Nissan Maxima

Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".

"There is luxury in a Bentley, speed in a Ferrari, comfort in Bugatti. For everything else, there's this 1996 Nissan Maxima; aged 17 years" is how the Craigslist ad for the car opened. Knowing Craigslist won't be enough to make the sale, Luke made this video to present his car from a different angle. Yes, it's old. Yes, it's not the most beautiful car. But it's still a work horse. Or at least a working car.

Luke used his Canon 60D with Sigma 18-35mm along with 3-foot Glidetrack HD and Glidecam HD4000 Stabilizer System he rented for the project. The video is very well-done and can easily compete with full-on-high-budget commercials we see on TV.

To read more about the process, the equipment and editing check out Luke's blog.

[Via Laughingsquid]

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42 Comments

That is awesome!

I love the voice over. made the big difference!

lol i cant stop laughing!

LOL! Apparently Nissan then bought the car from the filmmaker!

I guess the car is worth a few hundred $ it at all. The commercial however considering the time and effort is worth a few thousand $ if not more.
So ... to make a little bit of money he invested a whole lot of money. Bad deal to say at least.

You don't seem to get it.

I do get it. It was not meant to be a criticism. He did such a nice job, if he used a nice car, he may have gotten some good paying work. Luke, If your reading, I am a professional car photographer. You did a great job. Your did such a nice job, spend your money and time to do it on a expensive car and may be that company would use it or give you a budget to do a higher end shoot. Try to get my point people.

The only problem with that logic is that he didn't get anything out of it. Yes, he may not have made as much money on it as he could have, but he also got other benefits, he has a portfolio piece for one, as since it is pretty damn good, and funny, look at the exposure it has received? Looks like a good investment after all.

I spent like $100.00 tops on this and I love doing this stuff - also the publicity ive gotten from it has been tremendous and I've gotten a ton of leads from the project. Also, Nissan bought the car from me. I'd call that a win win.

I agree. Well, I guess I did not get it in the beginning. I think your very talented. Keep producing great videos like that, and you'll do pretty well. Just curious, how much did they give you?

I got my original asking price seen in the ad that I made for the car (obviously a parody of the VW "Lemon" ad) as well as a donation to Wounded Warriors. Thanks for asking! (Sidenote: I'm pretty sure my car was worth a little less than the 900 I was asking in the first place so I could have some wriggle room while negotiating)

Well, I think thats awesome about the wounded warriors. My cousin (Whom Im very proud of is in the Army). He heads up and cares for about 20 wounded warriors in the program at Ft. Meade in Maryland. Very worthy cause. Glad to know that. I get the whole thing now. I just saw your talent and took a minute or two, to sink in what you were doing.

Jason Vinson's picture

ummmm.....

I am starting to think you don't get it.

Does the cassette player still work?

great Camera work. Though, with all that effort and how good I came out, he should have borrowed a car from a dealership.

Savi You's picture

I'm fairly certain the whole point is that he's doing this for a car worth no more than $2000.

I'd say no more than $500, and he'd be lucky to get it. That car is a beater for sure. Beat, beat, beat.

Nissan bought the car from me for $1400.00 as well as donating $1,000.00 to Wounded Warrior.

Now I'm a bit curious. Did they offer you a job aswell? Please tell me they did!

They did not. =P

Ill give him 4 dollars for it.

Why would he borrow a car from a dealership? He's selling his car, not one from a dealership. Did you even pay attention to the video?

I do get it. It was not meant to be a criticism. He did such a nice job, if he used a nice car, he may have gotten some good paying work. Luke, If your reading, I am a professional car photographer. You did a great job. Your did such a nice job, spend your money and time to do it on a expensive car and may be that company would use it or give you a budget to do a higher end shoot. Try to get my point people. Posted this twice, forgot which way the blog scrolled.

It's harder to make a crap car look good, than a nice, new and expensive car look good, and he did a great job. I'd say this would get him more work than borrowing a car from a dealership.

Chet Meyerson's picture

Andrew you are spot on.

Thanks!!

Great video!

Jason Vinson's picture

awesome!!!!

Where do you find a voice over guy in Orlando?

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