Ever been curious about what goes into making the pictures for fashion ads like Forever 21? Check out these behind the scenes videos from Chris Hunt. There definitely is a lot that goes into these photographs, from set builders to make up artists and stylists. For the first video the light set up seem relatively simple, with what appears to be a 3 alien bees( two large umbrellas and a grided beauty dish). For the second video it appears they are using natural light with some big reflectors. Enjoy.
https://vimeo.com/54234292
0:16 of the second one, we can clearly see the assistant flagging the sun from the camera with an apple box..... weird!
That's just cruel to the assistant!