Composite photography seems to be the standard in advertising these days and Erik Almas is one of the photographers leading that race. In this behind the scenes video from Erik, we also see the use of CGI to turn his hometown into an ice winter wonderland.
Advertising will always throw you curve balls. In this campaign for HK Erik needed to create an advertisement geared towards winter during the warmer summer/fall months. He did this by bringing in a CGI artist to create a composite backplate based off of the center shopping square in Trondheim, Norway, which is actually Erik's hometown. As a photographer at Erik's level, he is hired not only because of his knowledge in composite photography and timeless composition but because of his problem solving skills and network of people that can re-build his hometown made of ice.
Advertising always has it's challenges due to the cyclical nature of seasons. There is typically a 2-12 month lag between when a photographer will shoot an image before the campaign will even come out. Due to this, it can be a challenge in many cases to create a Fall scene during the winter months or to bring in out of season foods that you may need as a prop or ingredient.
As a photographer at the commercial level it pays to have insurance for situations like this. Our studio, for example, has boxes of fake hand painted peaches that allow us to use peaches year round should we so need to without having to rely on a local grocer.
This is a great example of why you should take advantage of this winter and go out and shoot as many backplates as you can in various winter conditions. This could potentially help you next Spring if you get a great idea to shoot a winter scene with a model in the studio.