For many creatives, the desire to make things is often the driving force behind everything we do, and business decisions can sometimes take a back seat to this. In this video, photographer and YouTuber Evan Ranft discusses 10 things that he feels helped him bring his business to where it is today.
As someone who also runs a solo freelance business, I can appreciate some of the points that Ranft raises in this video. His third point, for example, is about saving money inside and outside the business. It can be all too easy as a freelancer to fall into the trap that all the money you earn is there for the taking. However, as a business owner, you're also responsible for maintaining your own equipment and paying taxes. While the latter can usually be calculated to some degree, equipment can break or go missing, and it helps to have a buffer of cash for unexpected expenditure over the course of your career as a creative.
Ranft also talks about the arc of his career and taking things slowly. It is important for us as creatives to remember that our current skill set and clients may be outpaced by our own ideas and desires. If we set goals and look at each thing we do as a step towards those goals, we can work towards those goals in a directed fashion.
What are some of the good decisions you've made as a creative in business? How about some of the mistakes?