Am I Charging Enough or Not Enough?

Since photography prices range all over the spectrum, it can be difficult to understand your pricing placement. Am I charging enough for the work or am I severely undercharging? There is a way to gauge your fees for the beginner photographer, and it works like this.

Am I Charging Too Little?

Are you charging enough or too much for your photography or video work? One way to tell is by keeping track of your calls or meetings. What if you had 10 client inquiries via email or phone calls about your photography? How can the number of bookings give you a hint about your pricing?

If you had ten meetings and you are booking nine or ten of them, then you are clearly charging too little. That's when the clients recognize your value and purchase your product. At the same time, they hope you never see your own value, because they'd like for you to be their low-budget secret!

Am I Charging Too Much?

If you are booking only a couple of sessions from ten inquiries, then you might be charging more than what the market is ready to pay. It could be that your work is not at the caliber of the price you seek. It could be that your photography packages need more work, perhaps more offerings. 

The video will provide some options for photographers looking to at figuring out the perfect price point for their services. 

What Is the Perfect Price Point?

For the beginner photographer, I would suggest booking five of the ten meetings. That means you are accurately priced and not too high or too low. This gives the beginner photographer a starting point, a place where they can build from. 

In the video, I will discuss how to gradually raise your fees and start increasing your profits. For most photographers, pricing is difficult because they need a starting point. This method gives you that starting point and a chance to enter the market. 

To reach the perfect price point, I suggest the Apple iPhone method, which is discussed in the video. It's simple and effective, and it teaches you how to maximize your profits with your business.

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2 Comments
Benoit Pigeon's picture

To me, client retention should be the main focus. So out of 100 prospect, there might be three that are true target and the rest may or may not be useful to contact. Any reply is great news, but getting one call back from my small group and less than five from my larger group would be impressive. Depends on what you do.