How to Correctly Find Commercial Clients and Contact Them

Finding commercial clients is a minefield. Working out which agencies to contact, who to contact within the agency, and as importantly, how to do so and what on earth you should say can all be a nightmare. In this video, I cover all of this and more.

Commercial photography can often seem like a bit of a closed club. It seems that those who are in there are in, and those who are not are very much out. However, it isn't as hard as you might think to start breaking into shooting advertisement campaigns. With the current situation as it is, the first part of this video is a great task to be working on right now, so once we return to normal, you will have a head-start on everyone else. 

Of course, your portfolio needs to be at a certain level for this to work, but you won't ever know until you try. The first time I did, I got a wall of nos. However, this shouldn't put you off; a year later, I tried again, and none of them remembered me, and I got a few people booking me for big campaigns. 

In this video, I go over how to find the right agencies for you, how to find the correct person within the agency, as well as what I would say on the phone and what I say in emails to them. For me, the biggest thing stopping me when I started was the fear of picking up the phone. However, once I got over this, I actually started to enjoy making the calls once I realized that I had something that people needed and if they didn't want or need it, they would just politely tell me and that nothing bad would come of it. 

Scott Choucino's picture

Food Photographer from the UK. Not at all tech savvy and knows very little about gear news and rumours.

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Hey Scott, great video mate! I really appreciate the practical advice. Cheers.

Dude Scott you're on fire posting great stuff

Cold calling is one of the toughest jobs there is.
I am glad that I don't have to do it.
I've been around it, it's not for the timid, or faint of heart.
It's incredibly competitive in our world today.
Consistently getting a signature on that rectangular piece of paper is an art itself.
Salespeople, love 'em, hate 'em, can't live without them.

Great article always looking forward to your videos. Very helpful points!