We've been kicking a lot of "behind the business" videos lately so I hope you don't mind another one. Kareem Black is a celebrity and commercial photographer based out of New York City. His work is constantly featured in GQ and Vibe magazines as well as marketing campaigns for Verizon and Burger King. Being a photographer in the largest city in America, Kareem realized he always has to do something different to capture people's attention and ultimately get them to view his work. Simply handing people business cards and putting up ads on a bulletin board isn't going to cut it in a market full of 'marketers'. Instead you need to make people proactive in finding you by sparking their interests in your brand and the work you do. Here are a few ideas that should spark some abstract thinking of your own. Feel free to share interesting ideas you have used for your own business in the comments below.