Presenting your work to potential clients has been made extremely effortless and efficient with the rising popularity of social media platforms and template-based portfolio websites. It has never been simpler to upload your photos to the internet and reach out to employers with a hyperlink. This method certainly works for a few, but many photographers still have trouble with securing assignments. This is where a sizable print portfolio can help you stand out from the crowd, as advertising photographer Erik Almas explains in his straightforward video tutorial.
According to Almas, the people responsible for hiring photographers are feeling burnt out from the endless stream of photos they view on the internet. To combat this “social media fatigue,” photographers should seriously consider going back to basics and building print portfolios for targeted clientele. Visiting people in person, print portfolio in hand, still holds strong value and may be more effective today than ever before. People are delighted to see prints larger than a laptop or tablet screen that they can physically hold and connect with.
Searching for portfolio books and page inserts online, I found that even large presentations can be a relatively inexpensive business expense when compared to the potential income that they might swing your way.
Do you currently utilize a print portfolio to present your work? Have you noticed more success coming from your personal meetings with a print portfolio than by using social media and the internet?
[Via SLR Lounge]