Just as Canon announced that profits from its camera division have dropped by almost two-thirds, Sony has given an indication that it is not optimistic for the future, predicting that it will sell 1.4 million fewer cameras than it did in 2017.
Sony published its financial results for the first quarter of 2019 on July 30 and digging through the company’s figures can be quite tricky, perhaps as companies have a tendency to make bad news slightly awkward to find.
Tucked away on page 4 of a document entitled “Supplemental Information” is an indication of how sales are performing and what Sony expects over the remainder of the year. In 2017, it sold 4.4 million cameras, dropping to 3.6 million in 2018. The company now anticipates another fall of 800,000 units by the end of 2019. It’s worth noting that these figures are for cameras and do not include information for sensors.
As a huge company with a wide variety of products being reported, trying to gauge how cameras are performing in terms of sales is no simple task. As reported by PhotoRumors, Sony Corp has revised its forecasts down as sales of games consoles, televisions and smartphones have dropped off more quickly than expected. A combination of factors such as market saturation and various trade wars are having an impact.
From these figures, it’s impossible to have any idea of how Sony’s downturn compares to that of Canon. If you’ve any thoughts on this, be sure to leave a comment below.
My thanks to C.E. Teal for digging through the data.