I am far too close to the subject matter to offer any real perspective from the outside, but it has seemed to me for some time that many people who don't create content underestimate how difficult it is to be a content creator. Woe is me, I know, but the difficulty lies in an unexpected area. If someone who isn't a content creator has call to create content, they will often be a little slow, but they'll get it done and possibly enjoy it. Where content creation gets difficult is consistency.
When you have to create content every single day, you realize how difficult that can be. Writers will often talk about the evil blank page and being a content creator is, in essence, taking on the blank page every single day. It is a desirable job and many would love to be a top writer, YouTuber, or social media personality, and more than you might expect have the skills to do it, but very few can keep up the pace for months, let alone years.
Are you a content creator? What do you wish you'd known beforehand?