The vast majority of Fstoppers readers are part-time or full-time photographers. Everyone who creates a business is faced with the challenge of coming up with their own logo. How memorable is your logo? A timeless, unforgettable "mark" can help your business stand out of the crowd. Check out this video of a 5 year old responding to brandmarks to see what I mean.
It's amazing what even a 5 year old can remember when it comes to a brands mark. Even if she isn't sure what exactly it is for, she can remember where she saw it (ex. the Xbox logo).