Despite $34 million in pre-orders, the Lily drone will not see the light of day. After three years of development, the team has announced that they have run out of funds and will be refunding anyone who pre-ordered the device.
The Lily drone captured the imagination of a lot of people with its "throw and go" approach, in which users could literally throw the drone in the air and it would follow their every movement. Unfortunately, the founders of the company have announced that despite successful testing and being on the verge of producing consumer-ready units, they could not secure the additional funding needed for a production run. Nonetheless, the company will be offering full refunds on all pre-orders in the next 60 days. If you still have the original card you used, you don't need to take any further action. If you don't, you'll need to fill out this form.
It's a shame to hear that the Lily won't make it to market, as it certainly garnered a lot of attention and accolades. It seems to underscore that the drone market is especially difficult to get into, as we've also seen with the difficulties GoPro has had.
[via sUAS News]