Kodak caused a bit of a stir last month when it announced that there would be some dramatic increases in the price of its film stocks in the near future. What impact will these changes have on the photographic film industry more broadly?
Fstoppers James Madison has been discussing this issue recently and photographer Chris Chu has put together a short video explaining his thoughts. Film photography has long been a niche endeavor with the low cost of camera bodies offset by the costs of buying, developing, and scanning film. Kodak’s price hikes potentially open the door to other manufacturers to establish a greater presence in the market, undercutting the golden giant and bringing out new products.
Perhaps Kodak’s move could be regarded as a readjustment, bringing what will soon be perceived as normality to an industry that certainly retains its magic but also has a notable environmental impact. Given the volumes of plastic and noxious chemicals used in the process, some will argue that such an adjustment is actually welcome, denting its popularity.
Of course, film isn’t the only product that’s increasing in price so you could equally argue that these price rises are far from unexpected.
What do you think? Let us know your thoughts in the comments below.