Midrange

Nikon 24-70mm f/2.8G AF-S ED

Who It’s For:

This is a professional grade standard zoom lens from Nikon and is one of the three lenses almost any professional photographer will have (along with the 17-35mm and 70-200mm) It’s expensive, but it’s built for heavy use and is optically brilliant.

What We Like:

Silent Wave Motor: This lens is incredibly quiet while focusing unlike some of the older D lenses

EF 24-70mm f/2.8L II USM

Who It’s For:

The Canon 24-70mm f/2.8L II USM is a professional normal lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.

EF 24-70mm f/2.8L USM

Who It’s For:

The Canon 24-70mm f/2.8L USM is a professional normal lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.

Sigma 50-150mm f/2.8 EX DC OS HSM APO

Who It's For:

This is Sigma's newest midrange zoom lens for photographers who need a fast lens at these focal lengths without having to drag around a bag full of prime lenses.

What We Like:

Fast AF: The Sigma 50-150mm has very fast autofocus

Build Quality: This lens is built like a tank and should hold up to pretty much anything you throw at it. Although it probably wishes you wouldn't throw things at it.