With the arrival of what's arguably the year's most important camera, the big question being asked is how it compares to its immediate competitors. In this video, Tony Northrup rattles through his thoughts on how the Sony a7 III stacks up against the best of the rest. For anyone who's not constantly geeking out with the industry's latest specs, this is a really useful guide.
Now that the dust has settled and retailers are stacking up the pre-orders, many of us are now trying to figure out just how well our existing gear performs in comparison to Sony's latest offering. Northrup gives a brief overview of eight other cameras (notably, four of them are also Sony) that are comparable in specification and price. It's interesting to get the initial impressions of an established industry pro when pondering our purchases for the coming months, though many will still be waiting to see what Fuji's X-T3 is going to bring (rumors say fewer than 30 megapixels and due to be announced in time for Photokina at the end of September).
Perhaps most relevant to studio photographers for whom battery life is slightly less of a concern, Northrup's impression is that you really want to be using G Master lenses with a 42-megapixel sensor. It's probably a little unfair to be including the Sony a9 in this overview given its specs and price, but it makes for an interesting comparison alongside the recently announced Sony a7r III.
Once done with Sony's other offerings, Northrup puts the a7 III up against the Fujifilm X-H1 (but doesn't mention anti-flicker), the Nikon D750 (due an upgrade), and the Canon 6D Mark II (whatever you think, at least it still has an articulating screen).
Possibly one of the most important aspects of the a7 III is the price: at $2,000, you're buying a camera that, in Northrup's opinion, is worth at least $700 more. What's worth keeping in mind, he notes, is that Sony's lenses are quite highly priced and, as yet, there are no offerings from the likes of Tamron. That will change as more E-mount options should arrive on the market in the not-too-distant future.