Sony has become one of the camera brands that have given the industry something new. Are they creating conflict in our industry, as well as in ourselves and our decision-making processes?
Sony is leading the mirrorless camera market, and if you're considering buying a specced-out camera, one of the Sony a7 cameras or an a9 should be considered, that is if you have budget and if you have never invested in the glass of Nikon or Canon.
Some Interesting Points and Questions to Ponder
The video has many interesting arguments. It's all speculation, but it surely is something to ponder. Nikon releasing the videos and press releases is done so you don't go out and buy a different brand. It's meant to make you wait for their camera release. Canon is silent, although they're surely working on a professional mirrorless camera body too.
And, what will the mirrorless brands, Sony, Olympus, Fujifilm, Panasonic, Leica, and the others do when the goliaths of the industry release their mirrorless cameras? Fujifilm released the GFX 50S camera with lenses and jumped right over the saturated full-frame market. Does Sony have a plan?
It's Not About the Gear
Just like DSLR cameras became the norm and everyone had to move from film to digital photography, going from DSLRs to mirrorless will offer better technology, but also give us a lot to consider when we're in the market for a new camera. But, it's not about the gear and rather what you do with it that matters.
If you're going to have to buy new lenses to own the latest Nikon camera, you could just as well invest in a new camera brand too, which is exciting, but also a threat to these brands. It is a war in this regard, one that'll be interesting to keep an eye on.