Get Her a Camera!

I operate a channel that helps photographers on YouTube and Instagram, and both audiences are predominantly male. I've worked on sets for over a dozen years, where there is the expectation that men are the directors or photographers and women handle the glam. Is that a problem? Yes, it's a big problem, and here's why.

How Will You Remember Culture and History?

I do not expect everything to have a balance between men and women like an even 50/50 split. I'm simply stating that representation matters, and here's why in this case.

One way to say it is: "photography is still a male-dominated career and hobby." Another to say that is: "dince men are still the main storytellers, we will have an unbalanced and misrepresented view of our world," and that part is what needs fixing. 

Photographers are involved in everything: launching businesses, records, books, movies, marketing campaigns, journalism, brand-building, family photography, weddings, newborns, and gorgeous landscapes. That means there are a lot of areas that could benefit from a balanced point of view and representation.

Photography Is Storytelling

The story is a powerful way of changing lives and building brands. I could read you a page from a dictionary, and chances are that you'd zone out after a couple of sentences. Or I could tell you a story and I'd likely keep your attention much longer, keeping you engaged and invested in what I'm saying. Photography is storytelling in its way, and we're mainly hearing stories from men.

Stories help launch brands and build professional reputations. Stories launch political campaigns and help pass public policies. Attach a story to anything, and it has a higher chance of sticking! Stories are more powerful with a camera. Are you starting to see why it's an issue that photography is still male-driven? 

As a guy, I want to hear the perspective of all people and not just my gender. It doesn't just benefit women, it helps all of us. Men have to encourage a more diverse workforce. How do we do this?

How Do We Encourage More Women to Shoot?

It's the holidays, and right about now, people are making their shopping lists for the kids. I hope that if you have a little girl in your life and are not sure what to get her, consider getting her a camera. It could be digital or analog, used or new. You can even gift an old iPhone to her. Get her a camera where she can take photographs and create videos. It's a powerful tool to be familiar with. 

I understand not everyone has the deep pockets for a camera, but there are other ways to help. If you understand lighting or composition, you could offer her lessons. Teach her "the rules of photography," and when she knows them, encourage her to break those rules. Let her shoot how she wants, and encourage the little artist-in-training to take space and be loud with her imagination. 

Maybe she's only documenting her own life with this new camera and skill. That's great! Maybe she will photograph life around the house, her friends, or even her neighborhood. That's great also! You'll have a little documentarian in the family! Or maybe she'll start charging friends and neighbors for photoshoots, and if she does, that's incredible also!

Let her shoot how she wants. All we can do is encourage them to try new things and to be loud about their perspective. It probably won't solve any of the world's problems, but it does give the world a more balanced view, and that can be a beautiful thing too. Get her a camera!

Walid Azami's picture

Walid Azami is a Photographer/Director and creative consultant from Los Angeles. He got his start working with Madonna + Co by contributing to her many projects. It was then he realized his place in the creative world & began teaching himself photography. He has since shot Kanye, Mariah Carey, Usher, Bernie Sanders, JLO, amongst others

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