Your brand is more than just a logo -- it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined brand will help you gain a foothold in your market and earn loyal customers, so don’t let it be an afterthought.
Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.
Heck yes! I'm pretty dang pumped about this post. Ever since the middle of high school, I've been immensely interested in "the process." You know, that middle bit between point A and point B that nobody but the artist ever sees. I've always loved peeking behind the scenes to see where something started and what kind of work and thought went into creating the finished product. I know I'm not the only one because a lot of you have asked to see before/after's of certain shots on my...
During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!
For the last 2 years I've made my living shooting architecture with DSLRs, mostly short videos of California's fanciest multifamily apartment communities. When my client Synergy Corporate Housing asked me to continue that mission with all of their international properties in 10 major cities across 8 European countries, the first thing I thought when I saw the 32-day itinerary was, "bring a Hasselblad."
Contouring has become a popular technique that women use to give shape and enhance facial structure by using makeup. Since most men aren’t willing to use makeup during portrait shoots, I’ve devised a way for photographers to achieve the same results simply by using lighting techniques.
I have seen absolutely beautiful things happen in the photo industry. I've seen strangers become best friends, I've seen grand ideas being brought to life, and I've seen photographers grow from beginners to mentors. I've seen so many things that make me proud to be a part of such an amazing community. The sad news is that I've also seen the uglier side of it. I've seen jealousy turn into bad-mouthing, I've seen photographers knowingly leave out key techniques from classes or talks, and I've seen new photographers become discouraged and disheartened by the cold shoulders of the more popular photographers in the industry.
I get asked day in an day out; "What is that big black box on the front of your lens?" Well, it's a matte box that mounts glass filters in front of your lens... the LEE Filters System. In attempt to cover the question I recieve so often, I wanted to address it all and explain the system, but my friend and fantastic photographer Dave Kai Piper beat me to the punch! So, instead of writing my own article on the matter, I thought it best to simply share his article...
What do you get when you mix a little Australian photographer Jerry Ghionis with NJ Wedding Photographer Vanessa Joy? A conversation that talks about mastering the art of photography all in a half hour audio interview about common photographer fears and pitfalls. Jerry talks about his climb from his family losing their home to where he is today with nothing but a fierce passion and work ethic in his pocket.
Walking into a bookstore, grabbing a magazine off the shelves, and seeing your name and images in print is nothing short of wonderful! Getting published in a fashion magazine is extremely rewarding, but it is no easy task, especially when getting started. Over the past 5 years I’ve been publishing in magazines ranging from online magazines to large internationally acclaimed publications.
The following is a guest post by Patrick Moreau of Stillmotion:
As image makers, we know the power a photo can have. Whether in the context of a wedding, a magazine ad, or even a simple a snapshot of your kids when they weren’t expecting it; the emotional effect of a photograph can be all-encompassing. Worth a thousand words, as they say. But can a photograph change the lives of thousands of people around the world?
Lot of announcements coming to us from CES this week, and in addition to the news surrounding a D4s, Nikon let loose a new 35mm f/1.8G ED lens and the D3300 DSLR. The 35mm f/1.8G should be exciting for all Nikon users that are fans of prime lenses, and the D3300 sports a 24.2 Mp DX-Format CMOS Sensor 11-Point Multi-CAM 1000 AF Sensor.
I’ve been sent a few messages asking how to get noticed by the people we want to work with and how to approach them. I’m never sure I can help because I’m no expert, but I do try as best as I can. In order to keep my advice consistent, this article sets about the rules I made for myself. By no means are they perfect, you may not agree with many of the points and I know for a fact that I sometimes fail in following them myself. But in general they work for me and I don’t mind sharing what I’ve found.