Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.
I’m not going to lie, sometimes I feel like photographers try too hard. Don’t get me wrong, we all need to try to improve ourselves, and that I completely agree with. It’s a new year, and with that comes new challenges and new opportunities for us to better ourselves as creatives. Challenges aren’t supposed to be easy, and are certainly supposed to push you to step outside your comfy little box.
Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.
That’s right, I said it: If you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 200 million users, this social network has the power to become one of your most important means of promoting your photography business.
Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.
So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable. We want our models to look at ease in every frame, and this can be accomplished by following these four simple steps.
So you want to travel with a model? I've been shooting portraits for around four years now, and have started to (finally!) add more traveling to my life. Unintentionally, it turns out that my travel partner, my friend Victoria, also happens to be a model. In a relatively short span of time, Victoria and I have shot together in multiple countries and states, including Florida, North Carolina, New York City, Ireland, Italy, and France. In my career up until this point, I had worked with a variety of models, choosing them based on how they fit a location or look. Here are some of the pros and cons of the experience.
Jake Hicks is a U.K.-based photographer who adds dramatic color to his portraits. He was kind enough to share a few tricks he uses to achieve his signature technique. It doesn’t matter if you are using studio lights or speed lights, this is a simple recipe you can use to color and bounce light and create different effects in your work.
I came across a web app for scheduling appointments that was a complete game changer for my business! It's by far my favorite productivity tool. Every wedding photographer needs to check this out. It could be the missing link you need in your business to book more wedding photography clients. In my first week I was able to arrange seven meetings and book two clients. Wow! This changes everything.
Starting your own photography business can be very rewarding. However, we often let our creative right-brain get ahead of the left-brain practicalities and fail to ensure we are adequately protected from a legal standpoint. Corporate Attorney Adriel Sanders sent us these important legal considerations that may seem obvious to some, but many overlook.
Your brand is more than just a logo -- it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined brand will help you gain a foothold in your market and earn loyal customers, so don’t let it be an afterthought.
Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.
Heck yes! I'm pretty dang pumped about this post. Ever since the middle of high school, I've been immensely interested in "the process." You know, that middle bit between point A and point B that nobody but the artist ever sees. I've always loved peeking behind the scenes to see where something started and what kind of work and thought went into creating the finished product. I know I'm not the only one because a lot of you have asked to see before/after's of certain shots on my...
During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!