Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.
Conducting a smooth running photo shoot is a challenge. You need to create the right set conditions, manage the equipment, and deal with the models. Thankfully, there are several steps you can take in choosing the right models, while providing them with a relaxed and smooth-running environment. Having relaxed models can make or break a photo shoot because they’ll give you a more natural performance, which translates into memorable photos. Here are ten tips for working with models and managing the set in order run an efficient shoot and produce natural imagery:
All too often in our business, we are thrust into a job in which we either have no time for or cannot afford lighting tests. I find that these gigs force me to fall back on my old tricks and techniques. This can lead to the dangerous place of shooting stuff that all looks the same. Sure, you can try out new ideas on personal projects, but sometimes, the job calls for stuff that you don’t own or cannot afford to get. Usually, when planning a shoot, I have great theories and fantastic ideas on how to pull off a look. However, the idea of winging it in front of a client is stressful...
I love to shoot tethered whenever I can. It’s the most successful way to create real collaboration on set, and clients are more engaged when they can see what’s happening on a big screen. Depending on the environment and the demands of the production, I’ll choose between a couple of tethering approaches.
Directors each have their signature shots, or do they? Creative trademarks like Wes Anderson’s symmetry, Alfred Hitchcock’s zoom-but-not-zoom, and Quentin Tarantino’s trunk shots might be central to their success — but so are the thousands of “normal” frames surrounding these shots: connective tissue often obtained from second units, stock archives, and even other films.
Now that I'm settled into my new 4200 sq. ft. studio, I have a ton of space. However, that wasn't always the case; in a smaller space, organization was the key to sanity. Tripping over gear and frantically searching for grip equipment is frustrating and doesn't look good in front of clients. I believe if you have an organized workspace that organization will be reflected in your mood while on set, allowing you to stay calm, cool, and collected. In this video, I show you four tips to starting down the path to a more organized studio.
Most photographers get into the field to pursue their passion; it's when they start to plan the business aspects that they hit the road bumps. Most experienced photographers will tell you that you can't expect to get booked simply because you have good pictures. The only way to become relevant in your niche is to consistently stay in front of your audience. Social media plays a huge part in this – it gives you exposure to your target audience, peers in the industry, and experts at the same time. It is thus an invaluable resource for getting new opportunities and growing your business. Here are 5 tips to help you get the best out of social media.
Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.
I’m not going to lie, sometimes I feel like photographers try too hard. Don’t get me wrong, we all need to try to improve ourselves, and that I completely agree with. It’s a new year, and with that comes new challenges and new opportunities for us to better ourselves as creatives. Challenges aren’t supposed to be easy, and are certainly supposed to push you to step outside your comfy little box.
Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.
That’s right, I said it: If you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 200 million users, this social network has the power to become one of your most important means of promoting your photography business.
Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.