The New Photo Studio

TikTok studio rentals are going to be a huge trend in the future for photo studios looking to increase their profitability. With such a competitive market, it can be difficult for photo studios to succeed.
By focusing on being the most creative studio around and offering unique and interesting spaces, photo studios can attract clients who are looking for something different and special. In fact, you can open up to the masses who don't need a traditional photography studio. They don't need a white cyc or super-tall ceilings. 

Not only can this help photo studios stand out in a crowded market, it can also be profitable. The average rate for a photo studio is around $85 per hour, with a two-hour minimum. This means photo studios can charge $170 per person, and if they rent out a wireless microphone for $10, they can make $180 per person. 

If they can fit eight people into their studio per day, that means they can make $1,440 per day. If they do this six days a week, that’s a potential income of $8,640 per week or over $400,000 per year. If you have a slightly larger studio, that number could increase because you'll have the opportunity to stack your appointments. 

Many photography studios market to the big productions. My last shoot was about $3,000 for a 12-hour day. While those can pay a generous amount, it isn't the majority of the market. We have chefs, real estate agents, marketing firms, fashion bloggers, etc., and they all need space to create their content. See if you can serve them! 

In conclusion, building a successful photo studio is all about being creative and offering unique spaces that stand out in a crowded market. By focusing on these key points, photo studios can overcome the challenges of too many social media channels, a competitive market, and a potentially bad economy. With the right strategy, photo studios can build a successful and profitable business.

Walid Azami's picture

Walid Azami is a Photographer/Director and creative consultant from Los Angeles. He got his start working with Madonna + Co by contributing to her many projects. It was then he realized his place in the creative world & began teaching himself photography. He has since shot Kanye, Mariah Carey, Usher, Bernie Sanders, JLO, amongst others

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I have a rental photo studio here in Los Angeles.
I've been renting out for photoshoots since 1990 and I've never seen a studio that charges per person, only per hour.
For example my Peerspace listing is indeed for $85/hour but it's for up to 15 people.
It would be awesome to charge per person, but they would just go to another studio that is just hourly.

i have rented out a lot of studios in LA and Detroit, without any head count. But maybe this is for bringing in 8 tik tok makers and they each pay to use the studio . Not a photo crew.

Kevin, you are correct. That was a typo on my part. When I said "per person" I really meant to say "per booking". Thanks for catching that. That booking could have multiple people (within reason, of course)

Also Mike you are correct. You can't bring in multiple TikTok creators and they all share one space. It's really on a case by case basis. I hope people are still able to pick up the overall tone of the blog, that it's potentially very profitable. That's all I wanted. And considering what the comments usually look like on this blog - you were both quite reasonable haha

Hi Walid, thanks for the clarification. I have been on corporate automotive press trips where in addition to the old fashioned journalists, the client would set up a day for the influencers, Tik Tok creators to do their thing with the vehicles. It was fun to watch how they worked.

Damn if i had to pay that much for every person on my shoot i wouldn't shoot there. Most shoots don't even charge that much.

Just how did you come up with 8 visits/day?
Seems like a random number you pulled out of thin air.

In general, I think it’s a good idea but there seems to be a lot of overlooking the actual time and money cost of creating a continually changing TikTok studio; writing it off to ‘you just do it’.