Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.
Conducting a smooth running photo shoot is a challenge. You need to create the right set conditions, manage the equipment, and deal with the models. Thankfully, there are several steps you can take in choosing the right models, while providing them with a relaxed and smooth-running environment. Having relaxed models can make or break a photo shoot because they’ll give you a more natural performance, which translates into memorable photos. Here are ten tips for working with models and managing the set in order run an efficient shoot and produce natural imagery:
Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.
All too often in our business, we are thrust into a job in which we either have no time for or cannot afford lighting tests. I find that these gigs force me to fall back on my old tricks and techniques. This can lead to the dangerous place of shooting stuff that all looks the same. Sure, you can try out new ideas on personal projects, but sometimes, the job calls for stuff that you don’t own or cannot afford to get. Usually, when planning a shoot, I have great theories and fantastic ideas on how to pull off a look. However, the idea of winging it in front of a client...
More often than not, things aren’t going to go the way that you want them to on set. Things are going to break. Things aren’t going to work. Models aren’t going to show up. That’s life. Deal with it.
I love to shoot tethered whenever I can. It’s the most successful way to create real collaboration on set, and clients are more engaged when they can see what’s happening on a big screen. Depending on the environment and the demands of the production, I’ll choose between a couple of tethering approaches.
Directors each have their signature shots, or do they? Creative trademarks like Wes Anderson’s symmetry, Alfred Hitchcock’s zoom-but-not-zoom, and Quentin Tarantino’s trunk shots might be central to their success — but so are the thousands of “normal” frames surrounding these shots: connective tissue often obtained from second units, stock archives, and even other films.
Now that I'm settled into my new 4200 sq. ft. studio, I have a ton of space. However, that wasn't always the case; in a smaller space, organization was the key to sanity. Tripping over gear and frantically searching for grip equipment is frustrating and doesn't look good in front of clients. I believe if you have an organized workspace that organization will be reflected in your mood while on set, allowing you to stay calm, cool, and collected. In this video, I show you four tips to starting down the path to a more organized studio.
Most photographers get into the field to pursue their passion; it's when they start to plan the business aspects that they hit the road bumps. Most experienced photographers will tell you that you can't expect to get booked simply because you have good pictures. The only way to become relevant in your niche is to consistently stay in front of your audience. Social media plays a huge part in this – it gives you exposure to your target audience, peers in the industry, and experts at the same time. It is thus an invaluable resource for getting new opportunities and growing your business. Here are 5 tips to help you get the best out of social media.
Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.
I’m not going to lie, sometimes I feel like photographers try too hard. Don’t get me wrong, we all need to try to improve ourselves, and that I completely agree with. It’s a new year, and with that comes new challenges and new opportunities for us to better ourselves as creatives. Challenges aren’t supposed to be easy, and are certainly supposed to push you to step outside your comfy little box.
Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.
That’s right, I said it: If you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 200 million users, this social network has the power to become one of your most important means of promoting your photography business.
Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.
So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable. We want our models to look at ease in every frame, and this can be accomplished by following these four simple steps.
So you want to travel with a model? I've been shooting portraits for around four years now, and have started to (finally!) add more traveling to my life. Unintentionally, it turns out that my travel partner, my friend Victoria, also happens to be a model. In a relatively short span of time, Victoria and I have shot together in multiple countries and states, including Florida, North Carolina, New York City, Ireland, Italy, and France. In my career up until this point, I had worked with a variety of models, choosing them based on how they fit a location or look. Here are some of the pros and cons of the experience.
Jake Hicks is a U.K.-based photographer who adds dramatic color to his portraits. He was kind enough to share a few tricks he uses to achieve his signature technique. It doesn’t matter if you are using studio lights or speed lights, this is a simple recipe you can use to color and bounce light and create different effects in your work.
I came across a web app for scheduling appointments that was a complete game changer for my business! It's by far my favorite productivity tool. Every wedding photographer needs to check this out. It could be the missing link you need in your business to book more wedding photography clients. In my first week I was able to arrange seven meetings and book two clients. Wow! This changes everything.
Starting your own photography business can be very rewarding. However, we often let our creative right-brain get ahead of the left-brain practicalities and fail to ensure we are adequately protected from a legal standpoint. Corporate Attorney Adriel Sanders sent us these important legal considerations that may seem obvious to some, but many overlook.
Your brand is more than just a logo -- it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined brand will help you gain a foothold in your market and earn loyal customers, so don’t let it be an afterthought.
Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.
Heck yes! I'm pretty dang pumped about this post. Ever since the middle of high school, I've been immensely interested in "the process." You know, that middle bit between point A and point B that nobody but the artist ever sees. I've always loved peeking behind the scenes to see where something started and what kind of work and thought went into creating the finished product. I know I'm not the only one because a lot of you have asked to see before/after's of certain shots on my Facebook so I decided to create a new series that not only shows you the before/after's (hover...
This is a post for all the dude photographers out there. I really don't want to be writing this, because I don't think it should have to be said, but apparently it does. This post is simply a call and reminder to treat your models with the respect that they deserve. I want to talk about respecting your subject's boundaries in general, but I also want to address the psychological part within men's minds that makes them want to see women naked.
During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!
We all know the concept of a skinny mirror or fat mirror but lighting is really what can change your appearance in photos, especially when defining muscles.
For the last 2 years I've made my living shooting architecture with DSLRs, mostly short videos of California's fanciest multifamily apartment communities. When my client Synergy Corporate Housing asked me to continue that mission with all of their international properties in 10 major cities across 8 European countries, the first thing I thought when I saw the 32-day itinerary was, "bring a Hasselblad."
Contouring has become a popular technique that women use to give shape and enhance facial structure by using makeup. Since most men aren’t willing to use makeup during portrait shoots, I’ve devised a way for photographers to achieve the same results simply by using lighting techniques.
I have seen absolutely beautiful things happen in the photo industry. I've seen strangers become best friends, I've seen grand ideas being brought to life, and I've seen photographers grow from beginners to mentors. I've seen so many things that make me proud to be a part of such an amazing community. The sad news is that I've also seen the uglier side of it. I've seen jealousy turn into bad-mouthing, I've seen photographers knowingly leave out key techniques from classes or talks, and I've seen new photographers become discouraged and disheartened by the cold shoulders of the more popular photographers in the industry.
