Color is one of the most powerful triggers in life, and in photography, it is no different. We are irresistibly drawn to warm colors, sunrises and sunsets, the golden haze of dawn in a fall woodland, or the luster of summer strawberries.
In the latest of my YouTube videos, I explore the power of color in landscape photography and demonstrate ways in which we can create more engagement and viewer involvement by understanding how all of us are affected by color changes.
If warm colors are energizing, cooler tones calm us and give a feeling of serenity or mystery. If photography is indeed an emotional visual language, then understanding the implications of our use of color is as essential as learning grammar or punctuation in our spoken tongue.
If we take the image below as an example, we can see that the generally cool palette creates a very calming and serene image. All the elements in the frame — composition, aspect ratio, arrangement, and color palette — are all saying the same thing. Relax, chill, be calm.
In the second example, of quite a similar subject, we have introduced a very different color palette. The ice shoe (Cinderella's slipper!) is cool and austere, yet the overall impact is of a sunset. The combination of cool and warm colors allow for more energizing and engaging photography.
The video demonstrates more examples and introduces further processing tips to help improve our language of light.