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BBC and Getty Images Partner to Create a More Diverse Library of Family Images

BBC and Getty Images Partner to Create a More Diverse Library of Family Images

The BBC and Getty Images are combining forces to create and curate a library of images and videos of children and families around the U.K. to better reflect diversity in the population.

The BBC Kids Collection, as it is to be known, will be a library of media with the sole focus being to better represent ethic minorities in the U.K. Miranda Wayland, BBC's Head of Creative Diversity, said: “We know the crucial role the media plays in shaping children’s view of themselves and the world around them, it is therefore vital that we all get it right."

Over the last few decades, an awareness for the lack of diversity in marketing and media has resulted in some strides being made in ensuring that representation in media is closer to the minority representation of the populace. One area that has perhaps not kept up — though criticism hasn't been quite as widespread — is stock photography and videography. Stock websites, like the industry leader Getty Images, become a primary source of media for everything from marketing and advertising, through to news and presentations, and so a library that aims to be better balanced on diversity will likely be welcomed, and could lead to further initiatives that focus on areas outside of the family.

To be eligible for a grant of £250 to £1,000, successful applicants will be looking to create inclusive stories, images, and videos of Minority-Ethnic families across the U.K. Though it is worth noting that it is preferred that the photographers live within the communities they are photographing. Dr. Rebecca Swift, Global Head of Creative Insight at Getty Images, said: "To ensure the library encompasses a broad range of life experiences captured as true-to-life as possible we are looking for photographers who live within the communities they want to photograph.

Is a lack of diversity in stock imagery something you were aware of? Could you aid in balancing representation?

Robert K Baggs's picture

Robert K Baggs is a professional portrait and commercial photographer, educator, and consultant from England. Robert has a First-Class degree in Philosophy and a Master's by Research. In 2015 Robert's work on plagiarism in photography was published as part of several universities' photography degree syllabuses.

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That sounds like a very roundabout way of saying you don’t like looking at black people.


The problems with google's results might be more technical than political.

What a bizarre comment....

To be honest, in general, stock libraries lack non American looking people. When I look for stock images, it's really tough getting geographic place and feel right, let alone specific diversity

And in the work sense, stock libraries are full of the super polished corporate American dream, instead of real life

What's super annoying is "Faux Diversity"... Woman with an Afro - Tick
Asian woman in power suit - Tick

Real life isn't like this.

What is real life like?

What you don't see on an American TV for example...

Microstocks have been clamoring and begging for 'diversity' imagery for years. They can't possibly be lacking it today but they'll now be pushing it forward in searches. BBC now plays catch-up I guess. And Getty is slime so who knows what their motives are in this case.

For corporate it's either American Psycho or stock photos from asia. As a european I can use neither.