According to a news update by Facebook, there are more than 1.2 billion people who are connected via Facebook to a small business in another country. In an age where digital products and online services are easier to create and sell, it naturally makes sense to open up target markets across borders. Last year Facebook introduced cross-border solutions in order to help business connect to the ever increasing mobile market through the social media platform. Facebook just recently updated the marketing options available for businesses who use the platform to market to customers online. There are four new market targeting options, within the Facebook Business module that allow you to connect with new customers who live in areas that would previously have been more difficult to identify.
The first addition to Facebook marketing is the introduction of dynamic language optimization. This means that you can include multiple languages in one campaign and Facebook will automatically match the appropriate language to the right person and it does this while accounting for time differences so the potential client will see it at the right time. Optimizations for these potential clients are determined by your total budget and the campaign objective.
Secondly, Facebook has upgraded the options for creating international lookalike audiences, which allow you to locate customers in a new country. Now businesses can create multi-country lookalike audiences to better find more customers in any combination of countries or regions.
The third expansion of the marketing platform called multi-city targeting, where business can target all cities above a certain population size without having to spend time researching cities or adding the individual cities one by one. This will allow both large and small businesses to save money over time by using this tool to weed out cities where ads would be less effective.
The fourth update to Facebook marketing is their Facebook IQ Cross-Border Insights Finder, which helps any advertiser discover previously untapped markets for their business. The data used to enable these discoveries comes by providing comparative country data that is based on the performance of previous campaigns across the entire Facebook and Instagram network. Facebook also has developed an eLearning course called Expand Across Borders with Facebook, which is designed to help businesses of any size learn how to better advance their brand by using the marketing tools available both on Facebook and Instagram.
The potential behind some of these marketing tools is really incredible. Of course, marketing through social media doesn't work for everyone, but if you are one who utilizes these digital services for expanding your business then these upgrades were designed just for you. If you aren't a fan of using social media for marketing, we would love to hear why, so comment below and tell us what you prefer to do to further your brand. If you have already begun to put some of these tools to work, make sure to comment and let us know how it is going. Either way, we'd love to hear your perspective.
Lead image from Pexels, used under the Creative Commons Zero (CC0) license.
[via Facebook Business]