In Part 1 of this article, we discussed the competitive landscape that photographers face in today's digital age, where the easily accessible smartphones can challenge even the most skilled professionals to distinguish their work. Now, it's time to take those principles and build up an even stronger branding and marketing strategy.
We live in a time where over a trillion photos are taken yearly, the photography landscape has never been more competitive. For us photographers, this means that simply capturing quality images isn't enough; effective marketing in today’s rapidly evolving digital age is the only real key to success.
In this rapidly evolving world of photography, it's essential to take a step back and scrutinize how well we're reflecting our business in its current state, including growth in our personal photos, websites, and social media profiles. In the previous article, we discussed five actionable strategies to address commonly overlooked areas, from updating personal images to refreshing website content, and from leveraging social media to nourishing creativity through personal projects and continuous learning.
Stepping into the world of professional photography isn't just about mastering the art of creating stunning images. It's about becoming a dynamic, evolving brand in an industry that never stands still. As photographers, we are visual storytellers, but often, we become so engrossed in narrating other people's stories that we overlook our own.
The primary objective for boudoir photographers is to empower their subjects, encouraging them to embrace their unique beauty and sensuality. Photographers can highlight the individual's strengths and showcase their personality through careful posing, lighting, and composition, creating a personalized and intimate experience.
Collaborating with models for trade shoots, often referred to as TFP (Time for Print), provides a wealth of benefits to both parties involved. In this type of collaboration, neither party charges for their services, but both receive valuable assets in the form of high-quality images that can be used to build their respective portfolios.
In recent years, boudoir photography has experienced quite a surge in popularity, attracting women of all ages and backgrounds who want to capture their beauty in a classy and sensual way. While it's true that the rise in confidence and body positivity among women has played a significant role in this trend, there are several other factors contributing to its growing popularity.
As a photographer, understanding your place in the market is essential to the success of your business. Whether you are just starting out or are an established photographer, it's important to have a clear understanding of your competition, your preferred target audience, and demand for the photography services you offer.
The art of boudoir photography, which is playful, imaginative, and private, honors the femininity and beauty of women (though the genre is expanding rapidly to men as well). It's all about capturing personal and stirring moments that highlight your clients' best features. But have you ever thought about holding your boudoir sessions outside?
As a photographer, it's important for you to understand the significance of branding in your industry. While it may not seem obvious, branding is just as important for small businesses like yours as it is for large corporations. Branding encompasses much more than just a logo. It is the first interaction a potential client will have with your business.
I can think of so many times throughout my career where I have drooled over that latest camera release or that most recent lens that my brain convinces me that I simply have to have. Realistically, though, what photographer out there hasn't done that at least once in their career?
Headshots really aren't rocket science, but sub-par images being created, which can break the personal brand for which they are intended. This short video points out five relatively simple things that can be fixed with a little preparation before your next headshot session.
The art of boudoir photography can get lost in translation and become something other than what it was intended to be. Don't the photographer that fails to hit the mark and misses out on an amazing opportunity.
Whether you are planning your trip to the desert from across a couple state lines or from across the world, here are a few things to take into account before actually spending any money on your travel plans.
"But why male models," asks Derek Zoolander, which might just be the very question you are asking yourself right now. Why pointedly distinguish shoot styles between genders?
I'm not the first photographer that ended up going through the fun life challenge of combating cancer, and I sadly won't be the last. I did, however, find that my passion for photography and sharing with others helped me through some incredibly tough times.
Have you ever heard of our friends over at Viewbug? You probably should have by now because we've collaborated with them on a couple different photo contests at this point and there's more to the community than just photo contests.
Let's really be honest here, Facebook and Instagram have changed the rules enough times now that it's driven most of the fun out of the social media platforms and it's long been time for a change. Instagram used to be great for photographers but has since become an almost pointless endeavor for anyone that doesn't already have 100,000 followers or more.
Let's be honest, landscape photography is just fun no matter where in the world you are shooting. I would even venture to say that it is growing with more and more popularity over time and with increased exposure from social media outlets.
Landscape photography, as an art form, has benefited from techniques such as dodging and burning long before the advent of the digital camera. There are plenty of tutorials out there, both good and bad, about what to do with your images after you snap the shutter but sometimes the simplest methods are often the most rewarding.
