Whether you like it or not, Instagram has become a big part of our life. And not just for seeing what our friends are up to, but also networking and showcasing our work as photographers, models, and other industry people. Using hashtags can help your photo come across new eyes as they search the countless numbers of photos on the social media platform, but which ones should you use?
That’s the tricky part, I have heard some say to use the popular tags but then at the same time I have heard not to use those as your photo can quickly disappear in front of the other thousands of photos using the same hashtags. You can check out Part 2 of our Instagram hashtag guide for a list of hashtags to use, or you can use technology to aid you in your search of hashtags to use.
Enter Photerloo's Automatic Keywords and Instagram Tags app, the latest Instagram tool created to help you come up with hashtags and keywords for that new photo you are about to post. For the longest time I hated using hashtags, so I am not always the best when it comes to trying to think of hashtags to use for my photos. Now I don’t have to. I can simply upload my photo to the Photerloo site and its algorithm can do the rest. Using this machine learning tool, it will analyze your photo and search suggestions from Google to choose which ones fit your photo the best.
Over the past few days I have tested it out and while all the suggestions may not fit your image, it does pretty well at making some good suggestions. If the keywords or hashtags don’t fit, simply press the “X” next to the word to take them out. Photerloo's tagging system also has a few slider options to increase or decrease the amount of suggested keywords and Instagram hashtags as well as increase or decreasing the popularity of those Instagram hashtags.
Since it is a learning tool, I hope with more people using this tool combined with people removing irrelevant hashtags from their suggestion list, the system will be better at making useful suggestions in the future.
Photerloo Instagram Tags tool officially launched today and it's free to use. Go test it out for yourself and let us know what you think in the comments below.