In a huge acquisition for the industry, SmugMug has announced that they've purchased Flickr.
Flickr is known as one of the original photo-sharing sites, having been around since 2004, but its relevance has waned in recent years. Nonetheless, the site still boasts over 100 million users and billions of images. Still, its future was unclear after Yahoo was purchased by Verizon last year. SmugMug existed even before Flickr, coming onto the scene in 2002. For those who use Flickr as a more serious photographic tool, news of the acquisition should be welcome, as a frequent complaint was that Yahoo's lack of specialization in photography had left the site to languish. CEO Doug MacAskill says SmugMug plans to get feedback from Flickr's users and employees before moving forward with any changes on the site, but he did tell USA Today SmugMug plans to reinvigorate the platform.
It sounds silly for the CEO not to totally know what he’s going to do, but we haven’t built SmugMug on a master plan either. We try to listen to our customers and when enough of them ask for something that’s important to them or to the community, we go and build it.
For now, however, Flickr will remain independent as SmugMug gathers data and determines the best plan for the two companies. SmugMug declined to reveal the specifics of the deal, including price.